On a recent trip to NYC over spring break, I was in a hurry and flagged a cab going downtown. To my amazement, this cab had a TV monitor in the back, complete with a GPS map of where the cab was going and tabs for People Magazine, News (from Reuters), and ESPN. Definitely an interesting combination. I wonder if those tabs cover the majority of people’s interests? In any case, my question is: how many people will click on news as opposed to going to People’s Magazine or ESPN?

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